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Privacy Policy

‌Effective Date: October 1, 2026‌

Welcome to the privacy policy of MD RUN. We are an outdoor small goods brand built for the everyday explorer, operating the e-commerce website www.mdrunfr.com. At MD RUN, we deeply value the trust you place in us, and protecting your personal information is one of our highest priorities. This policy is designed to clearly explain how we collect, use, store, share and protect your personal information when you browse our new collection, shop for collapsible buckets, best-selling outdoor essentials and other products, and use all services provided on our platform. We develop this policy in strict compliance with the General Data Protection Regulation (GDPR) and relevant global data protection laws, following the principles of lawfulness, fairness, transparency, data minimization, purpose limitation, storage limitation and integrity to ensure your personal information is handled safely and controllably.

Please read this privacy policy carefully to fully understand our information processing rules. If you have any questions, concerns or requests related to your personal information processing activities, you can contact us at any time through the following contact details:

  • Company Name: MD RUN
  • Website: www.mdrunfr.com
  • Contact Email: [email protected]
  • Contact Address: 110 Avenue de la Marne, 56000 Vannes, France
  • Contact Phone: +33 2 97 40 13 66

1. Definitions

To help you better understand the terms used in this policy, we clarify the core definitions as follows:

  • ‌Personal Information‌: Refers to any information that relates to an identified or identifiable natural person, which can be directly or indirectly used to identify your identity, excluding anonymized information that cannot be used to identify a specific individual.
  • ‌Sensitive Personal Information‌: Refers to special categories of personal information that may pose higher risks to your rights and freedoms if leaked, improperly processed or accessed without authorization, including payment financial information, precise geolocation data, and other information stipulated by applicable laws.
  • ‌User‌: Any natural person who visits, browses, registers an account, places an order, or uses any services provided on our website www.mdrunfr.com.
  • ‌Cookies‌: Small text files stored on your device when you visit our website, which help us remember your preferences, optimize your browsing experience and ensure the stable operation of our services.
  • ‌Anonymization‌: The process of processing personal information such that it cannot identify a specific natural person and cannot be restored, which we use for market analysis and service optimization without linking to any individual user.

2. How We Collect and Use Your Personal Information

We strictly follow the “minimum necessary” principle, only collect the information that is necessary to provide you with complete, high-quality outdoor product shopping services, and will not collect any information that has no direct and reasonable connection with our service scenarios. The information we collect and the corresponding usage scenarios are divided into necessary information and optional information as described below:

2.1 Necessary Information for Core Service Provision

These types of information are essential for you to complete normal shopping processes and use the basic functions of our website. If you refuse to provide this information, you will not be able to place orders, complete transactions or receive the outdoor gear you purchase from us:

  1. ‌Account Registration and Identity Verification Information‌
    When you create an MD RUN account, you need to provide your valid email address, contact phone number and the password you set for the account. This information is used to verify your identity during login, protect your account security, prevent unauthorized access, and send you important service notifications related to your orders and account status. For users who choose to register through third-party authorized login services such as Google or social media accounts, we will only collect the necessary basic account information authorized by you, and will not obtain any information that is not authorized by you from the third-party platform.
  2. ‌Transaction and Delivery Information‌
    When you place an order to purchase our outdoor products such as collapsible buckets, portable picnic gear, camping supplies and other new arrivals, we will collect your consignee name, detailed delivery address, zip code and contact phone number. This information is exclusively used to complete order fulfillment, cooperate with logistics partners to deliver the goods to you accurately, and follow up on abnormal situations that may occur during the logistics process to ensure you can smoothly receive the outdoor essentials that will become your trip favorites.
  3. ‌Payment Information‌
    When you complete the payment for your order, we will collect the necessary transaction verification information to confirm the successful payment. We do not store your complete bank card number, credit card CVV code or other full sensitive payment data locally. All core payment processing operations are completed through our compliant, certified third-party payment service providers, which comply with global payment card industry data security standards to ensure the absolute security of your payment information. We only retain the necessary payment record vouchers required for financial reconciliation and compliance verification, and these vouchers cannot be used to restore your complete sensitive payment account information.
  4. ‌Device and Basic Access Information‌
    When you visit our website www.mdrunfr.com, we automatically collect your device model, operating system version, browser type and version, IP address, language preference, access date and time, the web pages you browse, the products you view, and the duration of your visit. This information is used to identify abnormal login behaviors, prevent fraud and account security risks, optimize the compatibility of our website for different device environments, count the visit volume of our new arrivals and best-selling product pages, and help us improve the loading speed and browsing experience of the website to provide you with a smoother shopping journey.

2.2 Optional Information for Enhanced Service Experience

The information listed in this section is completely optional for you. If you refuse to provide this information, it will not affect your normal use of the basic shopping functions of our website to browse outdoor gear, place orders and complete transactions. Providing this information will only help us provide you with more personalized, convenient and tailored services:

  1. ‌Personal Preference Information‌
    You can voluntarily fill in your outdoor activity hobbies, common outdoor travel scenarios, favorite product categories and other preference information in your account settings. This information will help us recommend the most suitable outdoor small goods for your weekend adventures, quick sunrise hikes, backyard campfires or spontaneous roadside picnics under the stars, and avoid pushing irrelevant product content to you.
  2. ‌Member Profile Information‌
    You can choose to upload an avatar, set a personalized nickname, and fill in your preferred size information for outdoor products in your personal member profile. This information will be displayed on your personal account page for your own management, and used to improve your interactive experience when participating in our subsequent member exclusive activities.
  3. ‌Location Information‌
    When you authorize your browser to send us your approximate location information, we can show you the inventory status of nearby distribution warehouses, calculate the most accurate and preferential shipping cost for your order in advance, and remind you of the local logistics delivery time estimation. You can turn off the location information authorization at any time in your browser or device settings, and we will stop collecting this information immediately after the authorization is turned off.
  4. ‌Feedback and Survey Information‌
    When you voluntarily participate in our user satisfaction surveys, send us product reviews after receiving the goods, or submit feedback on our service experience, we will collect the content of your feedback. This information is only used to help us optimize product quality, improve service processes, and develop new outdoor products that better meet the needs of everyday explorers like you.

2.3 Special Notes on Information Usage

We will only use your personal information within the purpose range clearly stated in this policy. If we need to use your information for any new purpose not specified here, we will first publish a clear notification on our website, and obtain your explicit separate consent before processing your personal information for the new scenario. We will never use your personal information for any purpose that is not related to our outdoor e-commerce service without your permission.

3. Use of Cookies and Similar Tracking Technologies

We use Cookies, web beacons and other similar tracking technologies on our website www.mdrunfr.com to ensure the normal and stable operation of our services and improve your browsing experience. The specific types of Cookies we use and their functions are as follows:

  • ‌Strictly Necessary Cookies‌: These Cookies are essential to enable the basic functions of our website. They allow us to maintain your login status, keep the products you add to the shopping cart during the browsing process, and ensure that you can smoothly jump between different pages of the website without losing your operation records. You cannot turn off this type of Cookies in our system, but you can set your browser to block them, but this may cause some basic functions of the website to fail to work properly.
  • ‌Performance Cookies‌: These Cookies help us count the number of visits to different product pages, analyze which product categories of our new gear series are more popular among users, and test the performance of different versions of website pages. All data collected by performance Cookies are aggregated and anonymized, and cannot be linked to any specific individual user. They help us optimize the loading speed of the website, ensure that the limited best-selling stock information is updated in real time, so that you will not miss the popular outdoor essentials that are almost sold out.
  • ‌Functional Cookies‌: These Cookies help us remember your preferences, such as the language you choose to use, the region you are in, and the filter conditions you set when searching for outdoor products. When you visit our website again next time, you do not need to reset these preferences repeatedly, which can greatly improve your browsing convenience.
  • ‌Marketing Cookies‌: With your separate explicit consent, we may use this type of Cookies to deliver more targeted product promotion information that matches your outdoor activity preferences on our website and on third-party partner platforms. You can choose to refuse the use of marketing Cookies at any time in the cookie settings page of our website, or adjust the relevant authorization options in your browser settings.

We will not use Cookies to collect your sensitive personal information without your explicit consent, and all tracking activities are fully transparent and controllable for you.

4. How We Share, Transfer and Disclose Your Personal Information

MD RUN attaches great importance to the confidentiality of your personal information. We promise that we will never sell, rent or trade your personal information to any third parties for their own marketing purposes, and the scenarios where we may share, transfer or disclose your information are strictly limited to the following situations:

  1. ‌Sharing with Authorized Service Partners for Transaction Completion‌
    In order to complete the order delivery, payment processing, after-sales maintenance and other necessary transaction processes, we will share the necessary information of you with our strictly selected and certified service partners, and we will sign strict data protection agreements with these partners to clarify their data security protection obligations:
  • Logistics and distribution service providers: We will share your consignee name, delivery address, contact phone number and other necessary delivery information with the logistics partners responsible for shipping your orders, so as to ensure that the outdoor gear you purchase can be delivered to you accurately and quickly. These logistics providers can only use this information for the sole purpose of completing the delivery, and are strictly prohibited from using it for any other purposes.
  • Payment service providers: We will share the necessary transaction verification information with the payment institutions that cooperate with us, to complete the order payment confirmation, fund reconciliation and other processing work, and all these payment partners have passed the highest level of data security compliance certification in the industry.
  • Cloud service providers: We entrust qualified cloud service providers to store our website server data and user encrypted personal information, and we have strict access control measures to ensure that the cloud service providers cannot access your identifiable personal information without our explicit separate authorization.
  1. ‌Transfer During Merger, Acquisition or Asset Restructuring‌
    In the event that MD RUN undergoes a merger, acquisition, bankruptcy liquidation or other asset restructuring procedures, if your personal information needs to be transferred to the subsequent successor entity, we will notify you in advance through the obvious notice on our website or email, and ensure that the successor entity continues to perform the same personal information protection obligations stipulated in this privacy policy. If the subsequent successor entity intends to change the purpose of processing your personal information, it must obtain your explicit separate consent again in advance.
  2. ‌Disclosure Required by Law or Public Interest Protection‌
    We may disclose your personal information when we are required to do so by applicable laws and regulations, judicial authorities or administrative agencies with legal authorization, or when it is necessary to disclose the information to protect the legitimate rights and interests of MD RUN, the majority of users, social public interests, personal life and property safety. In all such cases, we will ensure that the disclosure of information complies with the legal requirements of the minimum necessary principle.

Except for the above explicitly listed situations, we will never share, transfer or disclose your personal information to any third party without your explicit separate written consent.

5. How We Store and Protect Your Personal Information

5.1 Information Storage Rules

Your personal information collected by MD RUN will be stored in the server facilities located within the territory of the European Union, which fully complies with the relevant data localization regulatory requirements under the GDPR. If in the future we need to transfer your personal information to countries or regions outside the European Economic Area, we will first conduct a data security impact assessment, take appropriate safeguard measures such as signing standard data protection clauses approved by the European Commission, and ensure that the recipient can provide a sufficient level of data protection, and we will notify you in advance and complete all necessary compliance procedures as required by applicable laws.

We will only retain your personal information for the period necessary to achieve the corresponding service purpose: the personal information associated with your account will be retained for the entire valid period of your account, and after you complete the account cancellation procedure, we will delete or anonymize all your identifiable personal information within 1 year, except for the transaction records that we need to retain in accordance with the applicable tax laws and commercial record retention requirements, which will be retained for no more than the legally required period of 3 years after the termination of the last transaction between you and us. After the storage period expires, we will completely destroy or anonymize your personal information in a secure, non-recoverable manner.

5.2 Information Security Protection Measures

We have established a comprehensive multi-dimensional data security management system, and adopted internationally advanced technical protection measures to ensure that your personal information will not be illegally accessed, leaked, tampered with or destroyed:

  • We use bank-level 256-bit SSL encrypted transmission technology for all data transmission processes between your browser and our website server, to prevent your data from being intercepted by unauthorized third parties during transmission on the public network. All your sensitive personal information stored in our database is fully encrypted and stored, even our internal operation and maintenance personnel cannot directly view the plaintext content of your sensitive information.
  • We implement strict internal access permission control mechanism: only the authorized personnel who need to process your information to complete their work tasks can obtain the minimum necessary scope of personal information, and all their access and operation records are completely recorded and audited. All our employees who have access to user personal information have signed separate data confidentiality agreements, and have received regular data security compliance training every year. Any violation of the confidentiality obligation will face strict disciplinary measures and even legal liability.
  • We have established a complete network data security emergency response plan, and regularly carry out security drills and vulnerability detection. In the extremely unlikely event of a personal information security incident that causes the risk of information leakage, we will immediately start the emergency response mechanism, take remedial measures to control the risk expansion, and notify you and the relevant regulatory authorities in accordance with the time limit and procedural requirements stipulated by applicable laws.

6. Your Rights Over Your Personal Information

According to the General Data Protection Regulation and other applicable data protection laws and regulations, you enjoy a series of full rights to your personal information processed by MD RUN. We have set up convenient operation channels for you to exercise these rights:

  1. ‌Right of Access‌
    You can log in to your MD RUN account at any time, and access and view all your personal information stored on our platform, including your order records, delivery address information, payment records, account basic information, etc. If you need a complete copy of all your personal information we hold, you can send us an email to [email protected], and we will provide you with the complete copy of your personal information in a structured, commonly used and machine-readable format within 15 working days.
  2. ‌Right to Rectification‌
    If you find that any of your personal information stored on our platform is inaccurate or incomplete, you can modify and update the corresponding content in the personal account settings page at any time, or contact our customer service team, and we will help you complete the rectification of the information within 7 working days.
  3. ‌Right to Erasure‌
    You have the right to request us to delete all your personal information we hold under the following circumstances: the purpose of processing your personal information has been achieved, your personal information is no longer necessary for the original service purpose, you withdraw your consent to the information processing, or our processing of your personal information violates relevant laws and regulations. After you submit a deletion request, we will complete the verification and delete your information within 15 working days, except for the information that we are required to retain by mandatory legal provisions.
  4. ‌Right to Restriction of Processing‌
    You have the right to request us to suspend the processing of your personal information when you contest the accuracy of your personal information, you think our processing behavior is illegal, or you no longer need our services but we still need to retain the information for your legal rights claims. After your request is verified to be valid, we will only store your personal information and will not carry out any other processing activities until the situation is resolved.
  5. ‌Right to Data Portability‌
    You have the right to obtain the personal information you provided to us in a structured, widely used and machine-readable format, and you have the right to transmit this information to another data controller without any hindrance from our side.
  6. ‌Right to Withdraw Consent‌
    You can withdraw any authorization and consent you previously gave us for processing your personal information at any time. You can adjust the relevant permission settings in your account page, or contact us via email to submit a withdrawal application. After you withdraw your consent, we will stop processing the corresponding personal information immediately. Please note that the withdrawal of your consent will not affect the legality of the information processing activities we have completed based on your consent before the withdrawal.
  7. ‌Right to Account Cancellation‌
    You have the right to permanently cancel your MD RUN account at any time. After you submit the account cancellation application and complete the identity verification, we will permanently delete all your personal information except the transaction records that are required to be retained by laws, and will no longer process any of your personal information afterwards.
  8. ‌Right to Lodge a Complaint‌
    If you are not satisfied with the way we process your personal information, or think that our information processing behavior violates relevant data protection laws, you can contact us first through our contact channels to solve the problem. You also have the right to lodge a complaint to the local data protection supervisory authority.

When you submit a request to exercise your rights through our contact channels, we will first verify your identity to ensure that the request is submitted by the legitimate user himself, so as to prevent the malicious operation of your rights by unauthorized third parties. We will reply to your request without delay, no later than one month after receiving your request. In special circumstances where the processing period needs to be extended, we will notify you in time and explain the reasons for the extension.

7. Protection of Minors’ Personal Information

MD RUN’s e-commerce website is mainly designed for adult users who are interested in outdoor activities. If you are a minor under the age of 18, please do not submit any personal information to us without the prior consent and guidance of your guardian. If we accidentally collect the personal information of a minor without the verification of guardian consent, once we find the situation, we will immediately delete the corresponding information completely. If you are a parent or guardian and find that your child has provided us with personal information without your consent, please contact us immediately, and we will take measures to delete the relevant information as soon as possible.

8. Updates to This Privacy Policy

We may appropriately adjust and update the content of this privacy policy according to the changes of our service functions, the adjustment of business scenarios and the latest requirements of relevant laws and regulations. When we update this privacy policy, we will publish the revised version on the www.mdrunfr.com website with the updated effective date clearly marked. For the major updates that have a significant impact on your rights and interests, we will also notify you through a prominent pop-up notice on the homepage of the website or the registered email you reserved. We recommend that you check this privacy policy regularly to stay informed of the latest version. After the updated privacy policy is officially effective, your continued use of our services means that you agree to be bound by the terms of the latest revised policy.

9. Contact Us

If you have any questions, comments, suggestions or complaints about this privacy policy, or any requirements related to the processing of your personal information, please feel free to contact us through the following channels:

  • Contact Email: [email protected]
  • Contact Postal Address: 110 Avenue de la Marne, 56000 Vannes, France
  • Contact Phone: +33 2 97 40 13 66

We will reply to your inquiry as soon as possible within 15 working days after receiving your message. We are always committed to protecting your privacy rights, and working with you to build a more secure and trustworthy outdoor gear shopping environment on www.mdrunfr.com.